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Privacy policy

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, e.g. our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

As of August 19, 2021

Person in charge

Stefanie Stiller Photography & Design
Zedernweg 11
69469 Weinheim

Authorised representatives: Stefanie Stiller

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Imprint: Imprint

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.B. names, addresses).
  • Contact details (e.B. e-mail, telephone numbers).
  • Meta/communication data (e.B. device information, IP addresses).
  • Usage data (e.B websites visited, interest in content, access times).
  • Contract data (e.B subject matter of the contract, term, customer category).
  • Payment data (e.B. bank details, invoices, payment history).

Categories of data subjects

  • Interessted parties.
  • Commuication.
  • Customer.
  • Users(e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Contact requests and communication.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Reach measurement (e.B. access statistics, recognition of returning visitors).
  • Remarketing.
  • Profiling (creating user profiles).
  • Security measures.
  • Tracking (e.B. interest/behavioural profiling, use of cookies).
  • Contractual services and service.
  • Managing and responding to requests.

Relevant legal bases

In the following, we inform you of the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements may apply in your or our country of residence and domicile.

Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
Performance of the contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit.b. GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transmission and disclosure of personal data

As part of our processing of personal data, it happens that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data may include, for example.B payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or contractual or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, which includes the US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as.B contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of Cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include.B, for example, the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.B. when user information is stored on the basis of pseudonymous online identifiers, also referred to as "user IDs")

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: Cookies may be strictly necessary for the operation of a website (e.B. to store logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.B viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles serve to show users, e.B. content that corresponds to their potential interests. This procedure is also referred to as "tracking", i.e. tracking the potential interests of users.

If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or as part of obtaining consent.

Information on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.B. in the business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfil our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can first declare your objection by means of the settings of your browser, e.B., by deactivating the use of cookies (whereby this may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites http://optout.aboutads.info and http://www.youronlinechoices.com/. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent that can be revoked at any time. Until consent has been given, cookies may be used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

Cookie settings/ objection option:

You can withdraw your consent to the use of cookies at any time via the "Cookie Policy" field at the bottom left.

Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
Data subjects: Users (e.B. website visitors, users of online services).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, in addition to our data protection information, the data protection information of the respective platforms applies. This applies in particular with regard to the methods used on the platforms for reach measurement and interest-based marketing.

Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
Data subjects: Customers.
Purposes of processing: Contractual services and service.
Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as .B name and address, bank data, such as .B account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection information of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.

Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
Data subjects: customers, interested parties.
Purposes of processing: Contractual services and service.
Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).


Services and service providers used:

PayPal: payment services and solutions (e.B. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

pictrs.com: online shop for photographers; Service provider: Pictrs GmbH, Brandvorwerkstr. 52-54, 04275 Leipzig; Website: https://www.pictrs.com/; Privacy Policy:  https://www.pictrs.com/stefanie-stiller/privacy?l=de


Contact

When contacting us (e.B. via contact form, e-mail, telephone or via social media), the details of the requesting persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.

The answer to contact requests in the context of contractual or pre-contractual relationships takes place to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. text inputs, photographs, videos).
Data subjects: communication partners.
Purposes of processing: contact requests and communication.
Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be retrieved. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information concerning the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail sending and hosting: The web hosting services used by us also include the sending, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.B. the providers involved) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files may include the address and name of the accessed websites and files, date and time of retrieval, data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used on the one hand for security purposes, e.B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

Types of data processed: Content data (e.B. text inputs, photographs, videos), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
Data subjects: Users (e.B. website visitors, users of online services).
Purposes of processing: Contractual services and service.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Services and service providers used:

1&1 IONOS: hosting platform for e-commerce / websites; Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Website: https://www.ionos.de; Privacy Policy: https://www.ionos.de/terms-gtc/terms-privacy.

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient if you provide your e-mail address. However, we may ask you to provide a name for the purpose of personal addressing in the newsletter, or other information, if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store the discharged e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a blacklist.

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper operation. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Information on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.B. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it has been carried out in accordance with the law.

Content: Information about us, our services, promotions and offers.

Success measurement: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be terminated or contradicted.

Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), meta/communication data (e.B. device information, IP addresses), usage data (e.B. websites visited, interest in content, access times).
Data subjects: communication partners.
Purposes of processing: Direct marketing (e.B. by e-mail or post).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to .dem further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the above-mentioned contact options, preferably e-mail, for this purpose.

Services and service providers used:

Google Analytics: online marketing and web analytics:

Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring a level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Possibility of objection (opt-out): Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated

Presence in social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the european Union. This can result in risks for the users, because e.B. the enforcement of the rights of the users could be made more difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are thus committed to complying with eu data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to, for example.B, place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B text inputs, photographs, videos), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
Data subjects: Users (e.B. website visitors, users of online services).
Purposes of processing: contact requests and communication, tracking (e.B. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.B. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring a level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Possibility of objection (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (ensuring a level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Possibility of objection (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy:  https://privacy.xing.com/de/datenschutzerklaerung.

Eingesetzte Dienste und Diensteanbieter:

Facebook: Soziales Netzwerk; Dienstanbieter: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Datenschutzerklärung: https://www.facebook.com/about/privacy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Widerspruchsmöglichkeit (Opt-Out): Einstellungen für Werbeanzeigen: https://www.facebook.com/settings?tab=ads; Zusätzliche Hinweise zum Datenschutz: Vereinbarung über gemeinsame Verarbeitung personenbezogener Daten auf Facebook-Seiten: https://www.facebook.com/legal/terms/page_controller_addendum, Datenschutzhinweise für Facebook-Seiten: https://www.facebook.com/legal/terms/information_about_page_insights_data.
LinkedIn: Soziales Netzwerk; Dienstanbieter: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Website: https://www.linkedin.com; Datenschutzerklärung: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Widerspruchsmöglichkeit (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Xing: Soziales Netzwerk; Dienstanbieter: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland; Website: https://www.xing.de; Datenschutzerklärung: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the presentation of this content or functions. We endeavor to use only such content whose respective providers use the IP address only to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, to referring websites, the time of visit and other information on the use of our online offer as well as be combined with such information from other sources.

Information on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Integration of third-party software, scripts or frameworks (e.B. jQuery): We integrate software into our online offer that we retrieve from servers of other providers (e.B. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes as well as for the evaluation and optimization of their offer.

Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses), inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. text inputs, photographs, videos).
Data subjects: Users (e.B. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness, contractual services and services, security measures, administration and response to inquiries.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR).

Services and service providers used:

Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring a level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
YouTube: videos; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring a level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Possibility of objection (opt-out): Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements:  https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions are omitted (e.B. if the purpose of the processing of this data has ceased to exist or they are not necessary for the purpose).

If the data is not deleted because it is necessary for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example.B to data that must be stored for commercial or tax reasons or whose storage is necessary for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the context of the individual data protection information of this data protection declaration.

Changes and updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.B. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which result in particular from Articles 15 to 18 and 21 GDPR:

Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct advertising.
Right of revocation for consents: You have the right to revoke your consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request their transmission to another controller.
Complaint to a supervisory authority: You also have the right, in accordance with the legal requirements, to contact a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve the purpose of understanding. The terms are sorted alphabetically.

Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.B. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations performed on personal data, with or without the aid of automated procedures. The term goes far and covers practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.  
Visit action evaluation: "Conversion Tracking" refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can track whether the ads we place on other websites were successful).  
Interest-based and behavioral marketing: Interest- and/or behavioral marketing is when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information on their previous behaviour (e.B visiting certain websites and staying on them, purchasing behaviour or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.  
Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can track whether the ads we place on other websites have been successful.  
Profiling: "Profiling" refers to any type of automated processing of personal data consisting in the use of this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information relating to age, gender, location data and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.B. the interests in certain content or products, the click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.  
Remarketing: "Remarketing" or "retargeting" is when, for example,.B for advertising purposes, it is noted which products a user has been interested in on a website in order to remind the user of these products on other websites, e.B. in advertisements.
Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of reach analysis, website owners can, for .B, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example.B to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.  
Tracking: "Tracking" is when the behavior of users can be tracked across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling) with regard to the online offers used. This information can then be used, for example, .B to show users advertisements that are likely to match their interests.  
IP masking: "IP masking" is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing


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